In the age of digital connectivity, social media platforms like Facebook, Instagram have become hotbeds for various activities, both positive and negative. Unfortunately, the darker side of this online world involves financial fraud, with Ponzi schemes being a prominent player. Our recent investigations have uncovered a wave of fraudulent advertisements on Facebook originating from China, specifically targeting the unsuspecting public in Pakistan. These scams not only exploit the vulnerabilities of individuals seeking financial opportunities but also employ sophisticated techniques, including AI-manipulated videos, to deceive and mislead.

The Ponzi Scam Unveiled:

Ponzi schemes, named after the notorious fraudster Charles Ponzi, promise high returns with little or no risk to investors. These schemes rely on funds from new investors to pay the returns promised to earlier investors, creating an illusion of a profitable enterprise. The latest twist in this age-old scam involves fraudulent advertisements on Facebook, luring Pakistani users into investing their hard-earned money in what appears to be lucrative opportunities.

Screenshots of Scam Advertisements:

AI Manipulated Videos: A Deceptive Tactic:

Adding a layer of sophistication to their schemes, fraudsters are now utilizing AI-manipulated videos to enhance their credibility. By creating fake news segments featuring prominent news channels and public figures, scammers aim to convince potential investors of the legitimacy of their operation. These manipulated videos can be incredibly convincing, making it challenging for even savvy users to discern the authenticity of the content.

The International Connection: China’s Role in the Scam:

Our investigation traced the origin of these financial frauds to China, raising concerns about cross-border cybercrime and the challenges of regulating such activities. The Chinese connection adds a layer of complexity to addressing these scams, as international cooperation is crucial for combating the perpetrators effectively.

Fake Accounts/Pages:

Following investigation we also found that “Ghost Accounts/Pages” being used to run fraudulent advertisements freshly created in December 2023.

Bytes for All (B4A) Takes Action:

Bytes for All (B4A), a prominent non-profit organization focusing on digital rights and internet freedom, has taken proactive measures to tackle this menace. Recognizing the need for a collaborative approach, B4A is working with Meta to identify and dismantle these fraudulent operations.


The surge of financial fraud through Facebook/Instagram advertisements originating from China and targeting Pakistan is a serious concern that demands immediate attention. As technology evolves, so do the tactics of scammers, making it imperative for individuals and organizations alike to stay vigilant. Bytes for All’s efforts to combat these scams reflect the importance of a collective approach in safeguarding online communities against such threats. It is crucial for users to be informed, sceptical, and proactive in reporting suspicious activities, contributing to a safer and more secure online environment.