This research, conducted by Bytes for All (B4A) and Minority Rights Group (MRG), aims to track and understand online sharing across diverse ethnic, religious and linguistic communities about Covid-19 vaccine confidence, uptake and access in Pakistan. For this purpose, social media monitoring software packages: Brandwatch and CrowdTangle were used to capture and analyse content shared online about Covid-19 vaccines. Due to partial penetration of social media use among some poor/remote communities, the social media data is triangulated. For data triangulation, B4A has collected on-the-ground data about vaccine access fears and confidence among religious minority groups, through a network of citizen journalists.

Click here to read the report